Search engines optimisation software to look at your site and check its relevance to the search term that has been entered. This is performed through software program that is generally referred to as “spider” which will crawl over your site; this includes all pages, posts and images. Spiders check any hyperlinks associated with your webpage’s so as to help catalogue associations.  The time taken to “crawl” over a site varies between search engines, once checked they are in no hurry to come back so it is important that during the building of the site that a great deal of attention is given to SEO.

A lot of website owners do not realise the significance of the SEO software and its role in the securing of good ranking and therefore significant traffic. They spend most of their money on fancy flash and video’s but don’t realise that search engines are automated programs that look at the site code but do it with “robotic” eyes and only see the code and its relevance to the site. Even the most elegant site may be visually stimulating but if they are not build to suit the SEO algorithms then it a lot of money on a shop front at the end of a dark unlit alley!.

It is also worth bearing mind that flash and video’s make the loading time for your site to become longer than without and this is an important trade off to consider when designing your site and you only have a limited amount of time for a prospective customer to interact with your site. First impressions count.

Here at AOTN we employ the most up to date software and design techniques to ensure we keep any client site at the cusp of the SEO challenge, ongoing we are always on the “hunt” for any new software development that is fresh to the industry and that will keep us on top of our game.

Your keywords are the search terms you want your site to be searched for, it is important to have the keywords placed throughout your site and also included in the “alt-tags” of any images you have.